I love this book more and more. I don’t think I will be selling it back to Powell’s.
Interview with Riber Greenberg: “Designers now must learn to design flexible templates. They need to develop content that works across the four screens, which we define as mobile phones, laptop/desktop computers, TV, and dynamic/digital signage.”
Interview will Clement Mok: “At this point in time, I do think designers who work with the digital medium tend to tackle a problem with a suere’-need perspective, The aesthetic component is not the driver.”
Interview with Tarek Atrissi: “The most important element is to have the information architecture very clear. As complex as any environment is, users must be able to find their way quickly and clearly.”
“When educated as a digital designer, it is very important that the education teachers you how to teach yourself.”
Interview with Brett Traylor: “At its core, brand identity is about consistently expressing a certain personailty–preferably in a seamless way.”
Interview with Michael Roberts: “You have to undersatnd that this is a business, and design, in thsi setting, is a business function. And you also have to be able to think strategically, and not just about the design but about relationships.”
Interview with David Volger: “In a world of infinate content created by both pros and amateurs, the great differentiator is quality. The destinations with the best content design and execution will be the ones that win.
Interview with Bonnie Siegler: “There is always a lot to communicate, and never enough space. And this is especially true on the Web. You just have to pay extra special attention to having room to breathe on every page.”
Taking the qotations taken from each of the interviews in blue lettering at the top of the pages just shows how much this author really cares about making the whole process intelligent. He isn’t choosing quotes willy-nilly. These are words from real professionals that can help any person achieve their career goals and be successful. I really appreciate that this book is readable and not like a boring text. This is information an aspiring professional needs to know and figure out.
